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cheap ralph lauren shirts for men Apple does not understand mobile marketing by Txt get




The essence of mobile marketing is its ability to empower cheap ralph lauren shirts for men users to go out and find information for themselves. While in a number of ways it personalises the relationship between advertisers and their audience, its key is its creativity and flexibility. Despite its many successful products and wide consumer base, Apple does not seem to understand this. Because of Apples adherence and use of rigid systems and applications, mens ralph lauren long sleeve t shirt its products are in certain respects not compatible with the principles of mobile marketing.

The iPad, Apple’s latest game-changer, has been met with a wave of enthusiasm. However, despite the exciting features it is packed with and numerous benefits, it, like previous products, reflects Apple’s inability to grasp the essence of mobile marketing. For starters, because applications are the only places that documents can be stored, what is possible on the iPad is essentially determined by applications.

There is certainly no shortage of applications. Just about any need can be serviced by the extensive range of applications that can be downloaded from a number of sources. The problem however is how the reliance upon applications that the iPad creates limits the freedom of users to go out and service their own needs. It forces them to look for the right application when they could be focusing their efforts elsewhere.

The most important feature of mobile marketing is that it lets consumers go out and find the information they want. Much like an internet explorer, mobile marketing creates a window through which people can gather information and expose themselves to what a broad array of information. By forcing users to work through rigid structures and specifically, applications, Apple has completely missed the point of mobile marketing and nowhere is this more evident than the recently launched I

As a mobile advertising platform that streamlines the process of marketing within applications sold on the App store, iAd is Apple’s attempt to compete with other mobile marketing agencies. In many ways, it is a step forward. The problem is though that Apple’s oversight of womens ralph lauren long sleeve polo iAd has suffocated the promise it held. Primarily, Apple retains an element of creative control over any ad that goes through the platform which has frustrated advertisers. Most notably, Adidas recently cancelled a ten million dollar contract in protest of Apple’s creative oversight. Yet another example of Apple missing the point of mobile marketing.

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