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Does E-Loyalty Exist in Retail-






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The emergence of money saving websites in the past 5 years
has allowed consumers to be extremely flexible in their approach to purchasing
online. Before the internet, customer loyalty would be based upon in-store
customer experience and customer service. This is still the case to some
extent,jordan shoe models, however the past couple of years have taught us that online sales have
grown dramatically, in particular over the Christmas shopping period.

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Taking
that into account, do we have a loyalty towards a particular website as we do
on the high street? The challenge for online commerce outlets is keeping
customers for repeat custom. This is where we have an advantage as a consumer,
there are so many resources out there available to find the best deal, many
people will shop around and purchase from a website that is not particularly
well known providing the site seems legible and the price is right. If you
don’t have an established brand with a big following, retailers with consumer
goods such as electrical equipment or furniture can profit from low prices more
online that they could possibly do with a store.

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Many of the tools we have at our disposal these days provide
retailers with not much option that to reduce their prices as much as possible.
Money saving tips, cash-back websites,la lakers gifts, voucher codes and comparison sites offer
us with all the information we need to make an informed decision about saving
the pennies.

Online loyalty works particularly well with internet gaming
companies and bingo providers where players can earn points for every pound
spent in an online casino or bingo game, then eventually redeeming points for
cash in their account. Other successful loyalty programs include refer a friend
schemes; one company who has fared particularly well with this type of loyalty
scheme is Sky TV who offer Marks & Spencer gift vouchers for both parties
when a new customer is referred to them. This type of scheme works well as gift
vouchers have a broad audience and are suitable for almost every person.

In a world where you should be rewarded for loyalty,infant ravens jersey, the
fickle world of online sales would suggest otherwise, even online insurance
companies who have built a reputation of customer loyalty on the back of ‘no
claims bonuses’ seem to have fallen by the wayside due to comparison sites.

In the world of the credit crunch, it’s no surprise that
online sales have taken off and customers are finding the best deals, however,
others would argue that there’s simply nothing like hitting the high street and
shopping for a bargain.

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