Skip to content

Retailing Comes of Age

Walk into any pet “box store” today and it’s a whole new experience. Prior to purchasing today’s canine’s lunch, you need to know the age and size of your dog. If you don’t know these two critical facts, the shopping experience could be a very frustrating one. In a store I recently visited in the UK, the actual merchandising was based on the age of the dog. Generational marketing has hit the pet store.

Generational Marketing!
Generational marketing is big business, the days of targeting lifestyle groups is being replaced by setting your store up to market to a specific age group.
Toy retailers and some bookstores have been into generational marketing for many years, shop, as has the fashion industry, but this concept of marketing is now spreading across all retail sectors.

So how do you split up your merchandising to attract specific age groups? Firstly, what groups are out there that you need to be aware of?

Generational Marketing- The Main Groups
Researchers are now splitting the community into very specific age groups for marketing purposes.

Generation Y
This group are today’s teenagers and those in their very early twenties. They are very specific in their purchasing decisions and need to perceive a retail business and its product range as “cool.” It is difficult to integrate the desires of this group into most retail stores and as a result, in many retail sectors, companies have set up specific stores just to attract this target group.

Music, mood, colour and style are all very specific to this group to ensure they have the right retail experience.

Generation X, the IKEA Babies
This mid twenties to mid thirties age group is a big “power house” when it comes to buying. IKEA, the Swedish furniture lifestyle company built a global business targeting this group and as a result, their founder is now the richest man in the world.

IKEA babies are happy to spend for value. Their idea of value is that it is a lifestyle statement that literally comes in a box. They can take it home and create an instant statement. They are looking for lifestyle fashion statements and expect the retailer they frequent to be in tune with the latest fashion colours, styles and trends.

This computer literate group expects quality customer service. Talk down to them and you’ll probably lose them for life.

The Jones Generation
This 35 to 49 year old age group is a busy lot, they want an experience when they go shopping, but are time poor and if you waste their time you’ll be crossed off their visit list.

They are experimenters; they are shopping for new and exciting ideas and quickly get bored with retailers who, in their view,espn nfl team stats, are not keeping them entertained with new ideas and new ways of putting old products together.

Present the right products to them and they are prepared to Do It themselves (D.I.Y) A recent survey in the UK in the home improvement sector indicated they are still prepared to spend large amounts of money on the D.I.Y sector.

The Baby Boomers
They are in their fifties. They still have a major impact on retailing as indicated by the large amount of Ray Charles’ music being purchased on his untimely death.

This sector has money, but no time. They are in the D.I.M (Do It for Me) sector and have driven new business sectors in landscape design,capital hockey schedule, rent a “hubby” and chefs preparing meals in their homes. They have driven the organic food movement and the “slow” movement.

They are prepared to pay for someone to remove stress, yet also still want to be involved and are prepared to pay to indulge in the fun part of the task and to purchase the fashion statements.

Greying Tigers
This final group are the over 60’s. Researchers,team bears authentic, a few years ago suggested that this group would be an affluent, stay at home sector and as a result gardening and entertainment would boom,

The home improvement industries have reaped the rewards of this growing group but not to the extent they thought.

This group of greying tigers is not staying at home. The cruise industry, golf courses, theatre, restaurants and general travel industry have all grown rapidly by targeting this adventurous group.

They are the most price sensitive and nostalgic sector of the population, but give them a comfortable experience and they will be loyal.

Your Challenge
The real challenge with generational marketing is that you need to create excitement and sanctuary for all these groups, often in the same building. It’s not easy, especially when you try and mix Greying Tigers with the IKEA babies,authentic cheap jerseys, but get it right and business should blossom.

Ten Generational Marketing Retail Tips

1.Change the music style during the day to attract different age groups into your store at specific times of the day.
2.Have Generation X style workshops on a specific day of the week to attract that age group.
3.Have a “discount” day for Greying Tigers on one day a week. You may want to promote this via old peoples’ homes.
4.Use colour theming throughout the store to distinguish different zones by the use of colour.
5.Provide children’s activity days on a specific day of the week to attract the Jones Generation.
6.Display products in different combinations to attract different age groups
D.I.Y Package
D.I.M Package
D.I.W Packages (Do It With Me)
7.Promote services from your store to attract Baby Boomers. This may be a window cleaning service in a curtain category or a landscape design service in a garden centre.
8.Read the magazines that are targeted to the different age groups, so you’re aware of what they are being exposed to.
9.Make sure printed signs are in bigger print when targeting Greying Tigers.
10.Keep changing; your consumers are.

Article Tags:
Generational Marketing, Very Specific, Greying Tigers

Ads by Sitemix

Posted in nfl news.

Tagged with , , .

1693 Responses

Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.

  1. Nigel Cutts says

    I love your blog.. very nice colors & theme. Did you make this website yourself or did you hire someone to do it for you? Plz respond as I’m looking to create my own blog and would like to know where u got this from. thanks|

  2. Nick Visnosky says

    Inspiring quest there. What happened after? Thanks!|

  3. Royal Tyrus says

    Hey There. I discovered your weblog the usage of msn. This is an extremely smartly written article. I will be sure to bookmark it and return to read extra of your useful info. Thanks for the post. I’ll definitely comeback.|

  4. Rueben Maclennan says

    Hmm it looks like your site ate my first comment (it was super long) so I guess I’ll just sum it up what I had written and say, I’m thoroughly enjoying your blog. I too am an aspiring blog blogger but I’m still new to the whole thing. Do you have any tips for newbie blog writers? I’d genuinely appreciate it.|

  5. Kent Wiltrout says

    Wow! Finally I got a weblog from where I know how to really take helpful facts regarding my study and knowledge.|

  6. Donn Memory says

    These are genuinely fantastic ideas in concerning blogging. You have touched some good things here. Any way keep up wrinting.|

  7. Bill Helfrich says

    Useful information. Lucky me I found your web site accidentally, and I’m surprised why this twist of fate didn’t happened earlier! I bookmarked it.|

  8. Refugio Hjelm says

    Hey there! This is my 1st comment here so I just wanted to give a quick shout out and tell you I truly enjoy reading through your articles. Can you recommend any other blogs/websites/forums that cover the same subjects? Thank you so much!|

  9. Oleta Mcculler says

    It’s an awesome article for all the internet people; they will obtain advantage from it I am sure.|

  10. Tova Rosengren says

    With Connectify Hotspot, you can convert your personal computer into a genuine Wi-Fi hotspot, and show your computer’s Web connection as Wi-Fi with another Computer or mobile device. Watch our video recording and find out why an incredible number of users worldwide love Connectify Hotspot!

  11. Trey Mehr says

    Thanks for one’s marvelous posting! I seriously enjoyed reading it, you can be a great author.I will be sure to bookmark your blog and will often come back very soon. I want to encourage you to ultimately continue your great job, have a nice weekend!|

  12. Jimmie Bachhuber says

    With havin so much written content do you ever run into any problems of plagorism or copyright infringement? My website has a lot of completely unique content I’ve either written myself or outsourced but it appears a lot of it is popping it up all over the internet without my authorization. Do you know any ways to help prevent content from being stolen? I’d really appreciate it.|

  13. Nelson Datamphay says

    I’m truly enjoying the design and layout of your blog. It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did you hire out a designer to create your theme? Excellent work!|

  14. Sandra Vansicklin says

    This post is genuinely a pleasant one it assists new net viewers, who are wishing in favor of blogging.|

  15. Lolita Farid says

    Thank you for the good writeup. It in fact was a amusement account it. Look advanced to more added agreeable from you! However, how could we communicate?|

  16. Elin Wirkkala says

    Thanks for your marvelous posting! I certainly enjoyed reading it, you will be a great author. I will make sure to bookmark your blog and may come back sometime soon. I want to encourage that you continue your great writing, have a nice holiday weekend!|

  17. Elfrieda Eakin says

    I appreciate, result in I discovered just what I was taking a look for. You have ended my four day lengthy hunt! God Bless you man. Have a great day. Bye|

  18. Tabatha Pekrul says

    Very good article. I will be experiencing a few of these issues as well..|

  19. Moses Smeby says

    This is really interesting, You are a very skilled blogger. I have joined your rss feed and look forward to seeking more of your wonderful post. Also, I’ve shared your web site in my social networks!|

  20. Betsey Groce says

    Howdy this is kind of of off topic but I was wondering if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding know-how so I wanted to get advice from someone with experience. Any help would be greatly appreciated!|

  21. Zachary Louthen says

    Hi, after reading this remarkable piece of writing i am too happy to share my experience here with mates.|

  22. Bronwyn Tillie says

    Why visitors still use to read news papers when in this technological globe everything is presented on web?|

  23. Normand Lartigue says

    I am really enjoying the theme/design of your blog. Do you ever run into any browser compatibility problems? A couple of my blog visitors have complained about my website not working correctly in Explorer but looks great in Firefox. Do you have any advice to help fix this problem?|

  24. Cesar Falley says

    Pretty nice post. I just stumbled upon your weblog and wanted to say that I’ve really enjoyed browsing your blog posts. After all I’ll be subscribing to your rss feed and I hope you write again soon!|

  25. Starr Cyphert says

    My spouse and I stumbled over here by a different website and thought I might check things out. I like what I see so now i’m following you. Look forward to exploring your web page yet again.|

  26. Tequila Armfield says

    hey there and thank you for your information – I have definitely picked up anything new from right here. I did however expertise a few technical points using this web site, since I experienced to reload the website lots of times previous to I could get it to load correctly. I had been wondering if your web host is OK? Not that I’m complaining, but sluggish loading instances times will often affect your placement in google and can damage your high-quality score if advertising and marketing with Adwords. Well I am adding this RSS to my email and can look out for a lot more of your respective intriguing content. Ensure that you update this again very soon.|

  27. Johnie Cathers says

    Keep on working, great job!|

  28. Leopoldo Provence says

    I just like the helpful info you supply to your articles. I will bookmark your weblog and take a look at once more right here regularly. I’m fairly certain I’ll be informed many new stuff right here! Best of luck for the next!|

  29. Lily Boerger says

    This piece of writing provides clear idea designed for the new users of blogging, that really how to do running a blog.|

  30. Setsuko Jasmine says

    Greetings! Very useful advice in this particular post! It’s the little changes which will make the most important changes. Thanks a lot for sharing!|

  31. Herb Hollenbach says

    I’m not that much of a internet reader to be honest but your sites really nice, keep it up! I’ll go ahead and bookmark your website to come back later. All the best|

  32. Corine Millett says

    hello!,I like your writing very a lot! share we keep in touch extra about your post on AOL? I require a specialist on this house to solve my problem. Maybe that’s you! Taking a look ahead to see you. |

  33. Raelene Bossler says

    Very good information. Lucky me I recently found your blog by chance (stumbleupon). I’ve book marked it for later!|

  34. Ramiro Heikes says

    Thanks for your marvelous posting! I really enjoyed reading it, you could be a great author. I will make certain to bookmark your blog and will eventually come back later on. I want to encourage you to continue your great writing, have a nice evening!|

  35. Ashley Montijo says

    I’m amazed, I must say. Rarely do I come across a blog that’s both equally educative and interesting, and let me tell you, you’ve hit the nail on the head. The issue is something which not enough folks are speaking intelligently about. I’m very happy that I found this in my hunt for something relating to this.|

  36. Kirk Gertner says

    What a information of un-ambiguity and preserveness of valuable experience on the topic of unpredicted emotions.|

  37. Maryetta Stribling says

    I read this paragraph completely about the comparison of newest and previous technologies, it’s amazing article.|

  38. Jetta Farrand says

    Aw, this was a really good post. Taking a few minutes and actual effort to generate a really good article… but what can I say… I hesitate a lot and don’t seem to get anything done.|

  39. Dorinda Wheadon says

    Wonderful article! This is the kind of information that should be shared around the net. Shame on the search engines for now not positioning this put up higher! Come on over and seek advice from my site . Thank you =)|

  40. Delena Schoo says

    I think that is among the so much vital info for me. And i’m satisfied reading your article. But want to remark on few basic issues, The website taste is great, the articles is in point of fact excellent : D. Excellent job, cheers|

  41. Gil Hillerman says

    Hello I am so happy I found your web site, I really found you by mistake, while I was browsing on Digg for something else, Nonetheless I am here now and would just like to say thank you for a marvelous post and a all round enjoyable blog (I also love the theme/design), I don’t have time to browse it all at the moment but I have bookmarked it and also added your RSS feeds, so when I have time I will be back to read much more, Please do keep up the fantastic b.|

  42. Creola Verity says

    Great beat ! I would like to apprentice while you amend your website, how can i subscribe for a blog web site? The account aided me a acceptable deal. I had been tiny bit acquainted of this your broadcast offered bright clear idea|

  43. Harley Cuther says

    I just like the valuable information you provide for your articles. I will bookmark your blog and take a look at again here regularly. I’m quite certain I’ll be told many new stuff proper right here! Best of luck for the following!|

1 32 33 34

Some HTML is OK

or, reply to this post via trackback.

Ads by Sitemix